Archive for the ‘Uncategorized’ Category

crytpo currency to the currency of life

December 1, 2013

Bitcoin makes the main stream news this week and well money as in cash is always in the news.  However, the biggest money news last week was hardly reported, China publically capping its limit on the number of US treasury bill it will purchase / hold.  Again, time will tell if this reporting is truthful.  Coincidence or cause and effect crypto currencies have all raised sharply in value this week.

Those new to crypto currencies might not know about them or how they gain ‘value’?  For cash money, we will take gold. A metal that requires mining, so that gives it an intrinsic cost hence a price.  Demand and supply bid from there to get its price day-to-day.  A cyro currency like bitcoin, uses computers to data mine prime numbers. This has a cost and sets the intrinsic price and again from there day to day prices are set via demand and supply.  Both process involve the concept of mining.

Metal mining is about discovery and location of atoms.  Data mining prime numbers involves the discovery of new numbers and algorithms to locate them.  Money is a social tool. I prefer the term cultural tool where the forces of society play out.  However, both gold and bitcoin mining concepts for money have a primitive intellectual model underpinning their intrinsic value and link to day to day life.  An attention currency data mines life.  All that aspects that can be captured. A mining the uses the same ingredients that day-to-day reality is played out on.


money wants to expand its reach

May 17, 2007

I have written that money keeps on getting ‘lighter’. As a result of this, it can embolden its reach. The granularity of transaction will expand. I define a transaction as the point where cash moves from one person to another, that person can be an individual, business, partnership, government, website owner etc etc. The result of a transaction is the transfer of cash from one to another. Once the transaction is complete the receiving party is ‘free’ to take that cash (money acting as a store of wealth) any where they choose. I make a point that just because a transaction is successful (if you like legal) it does not mean to say it is of value to society/the world.

Capitalism has been happy to create these transactions and has found ways to create derivatives from them. Just look at the financial markets, cattle futures in Chicago have expanded to a range of financial derivatives that dominate the volume of transaction in the economy. Derivatives of derivatives are created to fine tune financial risks to the realities of the world. Along comes the Internet.

A new curreny has been created. The financial market have a rival. Think of the financial markets as a top down application of capitalism. It sees the real word and try to model it in risk tied to money.

Think of the Internet as a currency as a bottom ups application of capitalism (I like to call it life capitalism). It is the real world and it now looking to create its own currency that allow the change of value (human) and model to the creation of stuff in the world that those present in the world, individuals to have while they live.

New way to view and segment the economy

April 3, 2007

Look at your personal expenditure pie chart proportions, look at the revenue pie chart of ebays trading or look at the market capitalization pie chart of the worlds stock markets, you will see a similar pattern.  Travel segments, oil to cars, communication, copper to Internet, utilities, retailing food to products, pharma medicine to wellbeing etc.

money keeps getting lighter

March 31, 2007

Money is a currency.   Curreny’s have been called different things over time,  stones were used before the iron age.   A refinement of coinage arrived and money was born.   This has continues to get lighter, cheques, electronic payments, baccs, online, cell/mobile phone.  It will continue to get lighter.  The question is, will this currency be referred to as money?   Why was it right for the stone to metal transition to lead to the adoption of the concept of money?    What will be the transition steps that lead to the money transitioning to e.g. attention   and the currency being as widely accepted as we think of money today?

User in control, why?

January 8, 2007

I would like to share with you the first experience that woke me up to the current IT vision dominating the world. The year is 1989, the family business decides to purchase a 286 30mb PC to replace the mechanical typewriter and to do the book keeping with. The business has operated profitably and efficiently from day one so the bookkeeper runs an excellent ship and they know what they are doing. However, they were unable to do their job with the software package purchased.

I was key to making the PC purchase so I proceeded to re-write the whole accounting package help manual to make it relevant. It is this single event that got me questioning why the end user was not put first in the development of the software. What good is the software if people can not understand it? A one size fits all dissemination information world. And this is why the user in control vision is required some 17 years on.

If you allow the user to take control, they will input their requirements, this sets up the initial exchange of information. Today, the silo holders ‘play god’ to these decisions. Give the user the ability to own and share under their terms, their data. Data does not exist with out end user inputs, do this and this leads to an information world with exponentially more opportunity for all.

James Littlejohn is Co-founder & CEO of

I am keen to build a whole collection of your ‘user in control’ life changing moments. If you have any, I would like to publish them here.

Open Attention

January 6, 2007

User in control.

I have set up this blog in expectation that us  attention advocates can openly share thoughts, commentary, analysis, news etc. on the emerging attention economy.  If you wanted to be added to the list of contributors of this blog, email, james (at) aboynejames (dot) co (dot)  uk   .

Hello world!

January 6, 2007

Welcome to This is your first post. Edit or delete it and start blogging!