Archive for the ‘attention’ Category

Collaboration – NO competition in the attention economy

April 3, 2007

Give the whole economy is focused on providing the service to individuals that are in control of their data, competition fails to exist as it does today.  The indivdual will choose mash together the services.  Couldn’t you say, but won’t attention services need to compete to gain a place in that mash-up?  The choice will be with the indvidual, all you can do as a business is make sure your collaborative environment of your service is open and compatable as possible to fit into that indivduals ‘me’ operating system.

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attention focuses on life, money is just money

February 25, 2007

The train crash at the weekend took the life of one person, injured many more. The BBC are now reporting that it looks like a track points part was completely missing. Routine maintenance should have prevented the accident the article I reports.

I want to use this tragic series of events to illustrate how an economy focused on attention will make this another preventable crashes less likely to happen. The focus of a monetary economy is cash. In the train industry, the passengers fare, wages of the staff, the purchase of the trains, their fuel, cost of the track, maintenance contracts etc. Rewards focus on these transactions. In an attention economy the transaction looses its priority to all the individual parts that focus on sustaining life, in the case of a train operator, the passengers, staff, trains, fuel supplier, track. Notice the difference. The incentive system will be clearly identified with attention services and all rewards and information focused on monitoring attention services will be real time on its status. Transactions never focus on life, they focus on the money. Money is not life, never will be and the quicker we celebrate the successes of monetary capitalism and release it to be base on attention, the new currency, the quicker we will reduce the probability of such tragic preventable accidents occurring again.

Human Capital: Attention on the record

January 23, 2007

Society has made significant progress with establishing a financial capital market. A framework on which a Monetary Capitalism Economy has thrived and succeeded. There is still that last pocket of opportunities under this intellectual model to be realised but the next stage of Capitalism is showing its hand, the Attention Capitalism Economy. I personally like the term Life Capitalism as this describes the focus of the new game and a human capital market will be created by society to realise this world.

I was pointed to this blog posting, document human captial or you can listen to the insightful interview , via an email from the CEO of OpenYear . NB. This business is sponsoring this series of blog postings by way of disclosure.

The blogger interviews a pioneering economist that has used his risk management intellectual thinking to visualise risk, personal and aggregated to society risks to show opportunities available now and in the future. He talks in term of expanding the financial system to new areas where information is more transparent, more realtime. But what I would say it is not so much financial data that is being used but attention data. I also feel the risk management terminology is to look at the vision from the wrong direction. From the corporate looking out rather from the individual looking out. Now, individual are corporations putting aside the legal status the law has given them. So, we are all talking about the same thing in reality. In short, this new market is dependant upon visualising more data, thus this data is required to be captured (yes with nil effort), sharing the data under ‘my’ privacy empowerment choices, and the expansion from merely recording the transaction to all the interactions that lead up to the simple financial event, we call the transaction.

I agree that the creation of this society is inevitable and this blog posting and pod-cast provides an intellectual stimulus for those freely willing to gain knowledge on this area.