Archive for January, 2007

Human Capital: Attention on the record

January 23, 2007

Society has made significant progress with establishing a financial capital market. A framework on which a Monetary Capitalism Economy has thrived and succeeded. There is still that last pocket of opportunities under this intellectual model to be realised but the next stage of Capitalism is showing its hand, the Attention Capitalism Economy. I personally like the term Life Capitalism as this describes the focus of the new game and a human capital market will be created by society to realise this world.

I was pointed to this blog posting, document human captial or you can listen to the insightful interview , via an email from the CEO of OpenYear . NB. This business is sponsoring this series of blog postings by way of disclosure.

The blogger interviews a pioneering economist that has used his risk management intellectual thinking to visualise risk, personal and aggregated to society risks to show opportunities available now and in the future. He talks in term of expanding the financial system to new areas where information is more transparent, more realtime. But what I would say it is not so much financial data that is being used but attention data. I also feel the risk management terminology is to look at the vision from the wrong direction. From the corporate looking out rather from the individual looking out. Now, individual are corporations putting aside the legal status the law has given them. So, we are all talking about the same thing in reality. In short, this new market is dependant upon visualising more data, thus this data is required to be captured (yes with nil effort), sharing the data under ‘my’ privacy empowerment choices, and the expansion from merely recording the transaction to all the interactions that lead up to the simple financial event, we call the transaction.

I agree that the creation of this society is inevitable and this blog posting and pod-cast provides an intellectual stimulus for those freely willing to gain knowledge on this area.


User in control, why?

January 8, 2007

I would like to share with you the first experience that woke me up to the current IT vision dominating the world. The year is 1989, the family business decides to purchase a 286 30mb PC to replace the mechanical typewriter and to do the book keeping with. The business has operated profitably and efficiently from day one so the bookkeeper runs an excellent ship and they know what they are doing. However, they were unable to do their job with the software package purchased.

I was key to making the PC purchase so I proceeded to re-write the whole accounting package help manual to make it relevant. It is this single event that got me questioning why the end user was not put first in the development of the software. What good is the software if people can not understand it? A one size fits all dissemination information world. And this is why the user in control vision is required some 17 years on.

If you allow the user to take control, they will input their requirements, this sets up the initial exchange of information. Today, the silo holders ‘play god’ to these decisions. Give the user the ability to own and share under their terms, their data. Data does not exist with out end user inputs, do this and this leads to an information world with exponentially more opportunity for all.

James Littlejohn is Co-founder & CEO of

I am keen to build a whole collection of your ‘user in control’ life changing moments. If you have any, I would like to publish them here.

Open Attention

January 6, 2007

User in control.

I have set up this blog in expectation that us  attention advocates can openly share thoughts, commentary, analysis, news etc. on the emerging attention economy.  If you wanted to be added to the list of contributors of this blog, email, james (at) aboynejames (dot) co (dot)  uk   .

Hello world!

January 6, 2007

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